Banco Popular launches Business Solutions
SAN JUAN – Popular announced Monday the launching of Popular Business Solutions, a toolkit that makes it easy for businesses to manage their accounts.
“Using the motto ‘Concentrate on what you are most passionate about in your business with Popular Business Solutions,’ we seek to raise awareness of essential and accessible tools that help ease the multiple administrative tasks of business owners. This way, they may have more time to focus on their products and services,” Miguel Páez, first vice president of business banking, said.
With the new solutions, customers can access their accounts 24 hours a day, seven days a week. In addition, they may, among other things, simplify the handling of checks and deposits with a CD and implement controls to protect accounts from fraud.
Also, authenticated payroll payments, whose process can be fixed, variable or scheduled, can be made with accounts in any financial institution in Puerto Rico or the U.S. mainland.
“We know the main needs of our commercial customers and many are related to the management of their businesses. For example, a streamlined payroll process would allow any professional to service other clients. This results in greater benefits for the professional and for the business,” Páez said.
The launching of Popular Business Solutions is supported by an advertising campaign on traditional and digital media. The agencies J. Walter Thompson and Contáctica were in charge of elaborating the different strategies and executions.
“The media effort has the participation of real business customers who testify as to how the tools offered by Popular Business Solutions have helped them maximize their time,” said Amarilys Crespo, Popular’s assistant vice president of marketing.