Advertising and Marketing
NYC launches new tourism campaign: True York City
The $15 million marketing campaign will use the phrase “Famous Original New York City”....
- Posted November 20, 2017
Target sees highly competitive holiday on the way
The company on Wednesday reported higher traffic and sales.
- Posted November 15, 2017
Puerto Rico advertising industry faces challenges after Hurricane María
Presentation on storm's economic impact on demand to be held Oct. 26
- Posted October 20, 2017
Hurricane strong creatives; the industry weathers the storm
- Posted October 19, 2017
Ikea on Amazon? Furniture giant to use online retailers
Ikea’s main focus “remains of course with our existing sales channels"
- Posted October 10, 2017
Report: Google uncovers ads by Russian operatives
The report said the company discovered the Russian presence by siphoning data from Twitter....
- Posted October 9, 2017
Google drops first click free, loathed by many publishers
Publishers will now be allowed to decide how many free articles they want to...
- Posted October 2, 2017
Luis Fonsi and ‘Despacito’: new promoters of Puerto Rico as tourism destination
Gov. Rosselló announces promotional campaign to steer potential tourists to SeePuertoRico.com
- Posted August 15, 2017
Nielsen: ‘America’s Got Talent’ and America loves ‘GOT’
Meanwhile, it was not a good week for Fox, which was totally shut out...
- Posted August 8, 2017
Nielsen tries to quantify the Hulu, YouTube effect
To give media companies, advertisers more insight
- Posted July 25, 2017