Chief sales officer appointed for Puerto Rico Destination Marketing Organization
SAN JUAN – Brad Dean, CEO of the Puerto Rico Destination Marketing Organization announced Friday the appointment of Ed Carey as chief sales officer, effective May 28. Carey is the most recent executive to join the new DMO’s leadership team since Dean was appointed CEO in March.
According to Friday’s published release, Carey has more than 25 years of hotel sales and marketing experience. He will “lead the Sales & Services team, which includes both meetings/convention/incentive and leisure sales.”
His track record includes “increased sales and occupancy rates for Island hotels and resorts, including the El Conquistador Resort and Las Casitas Village, A Waldorf Astoria Resort. There, he was able to strategically re-position the resorts and dramatically increase the properties’ operating performance, ultimately increasing bookings following the Zika crisis. During his time with the El San Juan Hotel & Casino, he successfully positioned the property as a premier destination and leader within the luxury market.”
Carey had also previously “established successful sales and marketing strategies while working with the Boca Raton Resort & Club – A Waldorf Astoria Resort,” and was “honored with the Waldorf Astoria Hotels and Resorts Circle of Excellence, Director of Sales and Marketing of the Year in 2013 and 2014,” the release reads.
“Growing the meetings and convention business is an important initiative towards Puerto Rico’s economic recovery, and Ed’s proven success as a sales leader will contribute significantly to our efforts as we work to strengthen travel to the Island,” Dean is quoted in the release.
“I am honored to be part of this dynamic team and look forward to advancing our industry forward,” Carey added. “Puerto Rico offers state-of-the-art meetings and convention facilities, and is ready to host extraordinary events with the spirit of hospitality and unique culture the Island has always been known for.”
He is a member of several industry associations, including Hospitality Sales and Marketing Association International (HSMAI), Meeting Professionals International (MPI), and the Society for Incentive Travel Excellence (SITE).
The new DMO will become the island’s official off-island sales and marketing organization effective July 1.