Coca-Cola brings back name campaign by popular demand
SAN JUAN — Coca-Cola recently announced that due to popular demand and as part of its global “Share a Coke” campaign, its 12-ounce cans, and 16-ounce and 1.75-liter bottles will feature the most popular names, nicknames and last names in Puerto Rico instead of the brand’s iconic logo. In a new twist to the campaign, the 12-ounce cans will also feature professions as well as iconic locations in Puerto Rico.
“With the return of this initiative, we satisfy Puerto Rican consumers who are always ready to share with their loved ones the unique moments that happen by just opening a Coca-Cola,” said Johemy Meléndez, brand manager at Coca-Cola Co. “The fact that our packaging will have the name or last name of those who are going to enjoy the beverage makes it an even more fun and memorable experience, because it personalizes each moment.”
To ramp up and complement the return of the campaign, between June 15 and Aug. 15, the brand will carry out a promotion through which all the orange caps of the 16-ounce and 1.75-liter bottles of Coca-Cola, Diet Coke and Coke Zero will have prizes. These prizes may include trips to China, Alaska and Brazil; two $5,000 cash prizes; and discounts for McDonald’s, Domino’s Pizza, HCOA Fitness and Caribbean Cinemas.
“For some 130 years, Coca-Cola has been creating moments of joy to unite people all around the world,” Meléndez said. “We invite the public to take part in this campaign to continue sharing these happy moments with their family and friends while they enjoy their Coca-Cola.”
As part of launching the campaign, two advertising spots where produced completely on the island and with local talent by advertising agency DDB Latina Puerto Rico, the first of which portrays a young man’s search for family and friends to give them Coca-Cola bottles with their names and the second spot touches on a summer promotion.
The “Share a Coke” campaign was first introduced in Australia in 2012 and, since then, it has called on people to share some joy and a Coke in more than 50 countries around the world including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain, Chile and the United States.