Facebook to hold Boost Your Business conferences in Puerto Rico
SAN JUAN – Facebook will be offering a series of training events aimed at small and midsize enterprises (SME) in Puerto Rico as part of its Boost Your Business program. The conferences will take place July 17 in San Juan and July 19 in Mayagüez, and will be free and open to the public.
The events will offer participants instructions on how to better promote their services and attract potential clients on the social network.
During each event, Facebook representatives specialized in digital marketing will offer a presentation on “the latest best practices and strategies for success. A question and answer session will follow, featuring a panel of local small business people who will share their tips, tricks, and suggestions,” reads a release issued by the office of Gov. Ricardo Rosselló, La Fortaleza.
“There are more than 1.6 billion people connected with a small business on Facebook,” the release adds. “Latinos who run businesses are twice as likely to say that their businesses were built on the platform; and are one and a half times more likely to say they have hired more employees since joining the platform.”
Rosselló thanked Facebook for organizing the events, the idea for which, La Fortaleza said, arose after the governor visited Facebook’s headquarters in San Francisco and met with COO Sheryl Sandberg.
In July, the director of the Puerto Rico Federal Affairs Administration in Washington, D.C., (PRFAA), Carlos Mercader, will disclose with Facebook more details about the events in San Juan and Mayagüez.
“We continue working from the federal capital to create ties between Puerto Rico and the world of innovation and entrepreneurship. Governor Rosselló entrusted our team to facilitate the link between important innovation companies, to ensure they know the benefits our Island can offer to develop and establish businesses. These companies can share their knowledge with our business class, innovators, and the community,” Mercader adds in the release.