Sunday, October 22, 2017

Meet Puerto Rico: Imperative to Continue Promoting Island as a Preferred Destination

By on October 9, 2017

SAN JUAN – With most major hotels set to receive new reservations this month, Meet Puerto Rico remains determined to continue promoting the island as a preferred destination. It will attend IMEX America, the premier fair of the U.S. group travel and incentive travel industry, to be held Oct. 10-12 in Las Vegas, “with a strategy that is tempered to the current reality of the island after the devastating passage of hurricanes Irma and María,” the private nonprofit said in a statement.

Led by Meet Puerto Rico CEO Milton Segarra, the team will promote the island as a convention destination, along with its hotel partners and the Puerto Rico Convention Center.

“We are shocked and affected by the devastation, but at the same time motivated to be a key component of the recovery. Now, it is critical to establish direct channels of communication with key markets, clients, professional organizations and specialized media to assure them that the tourism industry in Puerto Rico is heading towards a certain recovery,” Segarra said. “Continuing to attract groups to Puerto Rico is vital for the recovery of the sector and the main base for other segments of the industry may have greater performance and impact on our economy in the future,” he added.

Segarra also said the calendar of conventions in Puerto Rico scheduled for the first quarter of 2018 remains unchanged and the following events remain: Caribbean Hotel & Tourism Association Travel Marketplace from Jan. 29 to Feb. 1, National Council of University Research Administrators from Feb. 28 to March 7 and Internet Corporation for Assigned Names & Numbers in March.

“We will take advantage of this opportunity to maintain direct contact with our clients and to communicate that, despite the hurricanes, Puerto Rico will continue to be the preferred destination in the Caribbean,” Segarra said.

According to the Puerto Rico Tourism Co. (PRTC) website, out of 40 listed hotels, 34 are accepting new reservations in October, while El Conquistador and Las Casitas Village will accept new reservations starting Dec. 31 and Sheraton Puerto Rico Hotel & Casino on Jan. 9.

Six hotels (Coral by the Sea, Dorado Beach, Gran Melia, Royal Isabela, W Retreat and Wyndham Grand Rio Mar) are closed with no established dates on when they will start accepting new reservations, as per the PRTC website.

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