Sunday, March 18, 2018

Puerto Rican professional among finalists for Ad Age’s Creativity Awards

By on March 5, 2018

SAN JUAN — As one of two finalists for Ad Age’s A-List Creativity Awards—which recognize the top creative leaders, agencies and ad campaigns in the United States—Beba Rivera became this year the first Puerto Rican in the “Account Manager of the Year” category.

Finalists were selected by the editorial staff at Ad Age, who had hundreds of submissions to choose from. The winners will be announced at the A-List & Creativity Awards gala in New York on April 19.

Born in Aibonito, Puerto Rico, Rivera has seven years of experience in public relations, of which four were with local ad firm Lopito, Ileana & Howie Inc.

(Courtesy photo)

After her experience on the island developing campaigns for clients in industries such as healthcare, retail, telecommunications and banking she became an account manager for one of the Boston’s most renowned ad agencies, MullenLowe.

Her work has been recognized by the Excel awards, given by the Puerto Rico Association of Public Relations Professionals (PRSA), for the “Naricitas de Amor” campaign. Under her leadership at MullenLowe, she has collaborated in the development of ad campaigns for MassMutual and JetBlue.

One of her most highly regarded campaigns, “FlyBabies,” was conferred an AdWeek ARC award; it also received four Effie awards and the PRSA’s Silver Anvil.

She was also instrumental in realizing JetBlue’s “Tax Return Return Flight” campaign “Little Tickets” initiative.

Rivera has always kept Puerto Rico in mind since she moving to Boston. After Hurricane Maria, she organized and volunteered for several initiatives to send supplies to communities on the island that were hit by the Category-4 hurricane in September.

She helped the Massachusetts United for Puerto Rico Fund’s presence via media outlets and PR networks. The fund helps Puerto Rican organizations, such as PECES, Matria, Enlace, Taller Salud, and Casa Pueblo.

Rivera was a representative for Puerto Rico Rises in Boston—an effort by the Puerto Rican diaspora to connect aid from key U.S. cities to help the shipment of aid to the island after the hurricane. She also volunteers for crowdfunding campaign ComPRmetidos, which has raised more than $2 million to date.

She also volunteered her services to TECHO and organizes a group of volunteers from Boston who are looking to help build homes for families who lost theirs to Maria.