Scotiabank launches car-sales-boost campaign
SAN JUAN – Scotiabank has launched a new car-financing campaign, themed “Instead of looking, it’s time to buy,” in orders to offer consumers what it considers the best offers in the auto business.
As part of the effort to boost car sales, the financial institution was holding Wednesday its “AutoMaratón,” which runs through April 15.
The initiative includes the lowest interest rate ever offered by the bank. Customers will be able to buy their car at a 2.99% annual percentage rate (APR), available at every dealership in Puerto Rico.
“With this attractive offer, we want to offer customers an opportunity to acquire their new car. We are very pleased to be able to boost sales and support the auto industry by offering this low interest,” Willie Bidot, vice president of Scotiabank’s Auto Financing division, said.
The publicity campaign aims to increase car loans by 55%, and includes print, digital and social media in its $280,000 investment.
“At Scotiabank, we put car loans within easy reach of the customer, in a simple and competitive way. Our commitment and our goal is to always offer an accessible interest rate, with which the customer has the advantage of having easy car payments for their favorite brand, across all Puerto Rico,” Bidot added.