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2018’s largest digital billboard is in Guaynabo, Puerto Rico

By on February 14, 2019

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SAN JUAN – Watchfire Signs, a manufacturer of outdoor LED signs, digital billboards and video scoreboards based in Illinois, manufactured the largest digital billboard of 2018 for bMedia Group in Puerto Rico.

Located at Centro Internacional de Mercadeo in Guaynabo, the billboard measures 56 feet by 119 feet. Nearly 7,000 square feet, the board’s size is the equivalent of about 2.5 semi trucks in length and is 6 feet wider than an NBA basketball court.

“Spectacular sized digital billboards are becoming very popular across North America, providing advertisers with exciting opportunities,” said Darrin Friskney, vice president of Watchfire Signs. “bMedia Group is a major proponent of these large-scale projects. Prior to the Centro Internacional de Mercadeo billboard, bMedia Group teamed with Watchfire on another unique approximately 2,000 sq. ft. unit built just outside the Minillas Tunnel. That unit features two viewing planes and a double 45-degree mitered corner.”

The Centro Internacional de Mercadeo billboard is located in the heavily trafficked area between San Juan and Dorado, and boasts a daily traffic count of 350,000 vehicles.

bMedia Group, one of Puerto Rico’s leading media companies and the largest in the out of home segment, operates 100 Watchfire digital billboards on the island, or one-third its total outdoor presence in Puerto Rico, according to a release.

The company selected the MX Class billboard, which is “special because it comes with an unconditional guarantee that the digital billboard will look as good in year 10 as it did on day one. We call it an ‘ageless’ billboard. For us, it’s an incredible product. This means we can focus our efforts on meeting our clients’ needs rather than worrying about the performance or lifespan of the display,” said Juanchi Casillas, president of bMedia Group.

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