Wednesday, December 8, 2021

After 20-year Hiatus, Alfa Romeo Returns to Puerto Rico Market

By on January 14, 2016

Alfa Romeo 4C insideAlfa Romeo, the iconic Italian automotive brand of sports cars, made its official return to the Puerto Rico market Thursday with the unveiling of the 2016 4C supercar during a special media event at El San Juan Hotel & Resort in Carolina’s Isla Verde community.

The 4C, with Coupe and Spider variants, spearheads the Italian brand’s return to the Puerto Rico market after a 20-year hiatus. The 4C will be followed by a new lineup of Alfa Romeo vehicles slated for release in the North America market over the next several years.

Locally, the Alfa Romero brand will be sold exclusively at the Fiat de San Juan Studio (dealership) alongside the Martínez Nadal Expressway in Guaynabo. Fiat de San Juan is one of only 86 Alfa Romeo dealerships hand-selected for the U.S. market.

Alfa Romeo is part of the brand of vehicles under Fiat Chrysler Automobiles LLC (FCA), distributed locally by Chrysler Group International Services LLC (CGIS).

“Alfa Romeo vehicles are designed for true automobile enthusiasts, focusing on making the driver an integral part that completes the machine,” Ricardo García, CGIS managing director, told Caribbean Business. “It provides a unique driving experience that appeals to all senses.”

Inspired by Alfa Romeo’s century-old sports car tradition, Rivera said the 4C projects the brand’s authentic values into the future.

“Alfa Romeos provide Italian style, performance and engineering excellence, offering maximum driving satisfaction in total safety,” the CGIS managing director added.

To create the 4C’s lightweight architecture, Alfa Romeo engineers looked to Formula 1 and the most advanced supercars for state-of-the-art materials. The 4C features a monocoque body made entirely of carbon fiber, along with front and rear cell structures, roof reinforcements and an aluminum engine-mounting frame.

The 4C is powered by a 1.7-liter, intercooled, turbocharged mid-engine rated at 237 horsepower and 258 pound-feet of torque. Mated to the engine is Alfa Romeo’s paddle-shifted twin-clutch transmission.

The sports car also features Alfa’s DNA Selector, with four driving modes—All-weather, Natural, Dynamic and Race. The 4C can sprint from zero to 60 miles per hour in 4.1 seconds.


Next in the Alfa Romeo product line for the U.S. market will be the 2017 Giulia Quadrifoglio, the first of a new lineup of vehicles built on an all-new world-class rear-wheel-drive platform that embodies the Italian brand’s “la meccanica delle emozioni” (the mechanics of emotion).

The Italian-built, 505-horsepower, V6 bi-turbo midsize sedan—which made its official U.S. debut in November at the Los Angeles International Auto Show—will arrive at U.S. Alfa Romeo showrooms in late summer.

Then, Alfa is set to introduce to the U.S. market one of two sport-utility vehicles (SUVs) late this year—a compact SUV. It will be followed next year by a midsize SUV.

By José L. Carmona

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