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Amazon launches Storefronts, for small and midsize businesses

By on September 17, 2018

SAN JUAN – Amazon opened Monday “Amazon Storefronts,” a new website section for customers to shop from a “curated collection of over one million products, and deals from nearly 20,000 U.S. small and medium-sized businesses.”

Customers can also learn more about profiled businesses through featured videos and stories, the retail giant said Monday.

The new store features a variety of product categories including Back to School, Halloween, Home, Kitchen, Pet Supplies and Books.

Holly Rutt, co-founder of Little Flower Soap Co. based in Michigan, is the U.S. business owner featured in a new Amazon national TV ad. (Photo: Business Wire)

“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high quality products from American businesses from all across the country,” said Nicholas Denissen, vice president for Amazon. “Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon’s large selection and commitment to customers. We’re championing their success with this new store and a national advertising campaign featuring a successful Michigan business selling on Amazon to customers across the U.S. and worldwide.”

Amazon Storefronts offers “Curated American Collections” with more than 25 product categories with items from “innovators, artisans, entrepreneurs and more, including products like a matching Halloween pajama set for the family, wooden name puzzles and protein sandwich cookies.”

“Storefront of the Week” will highlight a business through “a fun video to help introduce the many faces and types of businesses that customers are shopping from,” while “Meet the Business Owner” features profiles of businesses.

As part of the launch, Amazon released its “first-ever” national TV commercial featuring a business that sells on the site.

“Since we started selling on Amazon in October 2016, our sales have nearly doubled. Due to our success, we have been able to hire new team members from our community, including full and part time jobs,” said Holly Rutt, co-founder of Little Flower Soap Co., the business owner featured in the ad. “We believe that customers like to know the story behind what they’re buying. When there is worry about creating jobs, it’s reassuring for customers to know their purchases are helping sustain jobs in the U.S.”

Earlier this year, Amazon introduced the Small Business Impact Report, which found that “small and medium-sized businesses selling on Amazon are estimated to have created more than 900,000 jobs worldwide. In 2017, more than 300,000 U.S.-based small and medium-sized businesses started selling on Amazon,” the release reads.

To view the report, visit:

Amazon’s Kindle, Fire tablets, Fire TV, Echo and Alexa are some of the other products and services it can use to attract customers to Storefronts.

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