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Bacardi Named One of World’s Most Reputable Companies

By on April 5, 2017

(Alan Diaz/AP)

(Alan Diaz/AP)

SAN JUAN – Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, per the annual Global RepTrak  100 list compiled by the Reputation Institute (RI) and published in Forbes. Ranked at #84, up eight spots from the previous year, this is the fifth consecutive time the company has made the annual global list.

Based on more than 170,000 ratings collected in the first quarter of 2017, the annual survey includes comparative ratings, trends by demographics, and consumer behavior such as willingness to purchase a company’s products, recommend the brand, invest in or even work for the company.

RI’s RepTrak System measures the general public’s perception of the most highly regarded and familiar multinational companies in 15 countries – Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States – on seven dimensions of reputation including products and services, innovation, workplace, governance, citizenship, leadership and performance.

The full list of The World’s Most Reputable Companies for 2017 can be found at



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