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Banco Popular among 81 winners at World Branding Awards

By on July 20, 2018

SAN JUAN – At the Americas Edition of the World Branding Awards, 81 brands from 16 countries and territories were named “Brand of the Year” in their respective categories, in a ceremony held Thursday at The Plaza on Fifth Avenue in New York.

The work carried out by the World Branding Forum (WBF), a nonprofit that not only organizes the awards, but also focuses on raising “the standards of branding for the good of the industry as well as consumers” through research, development, educational, recognition, networking and outreach programs. It also publishes branding news that it says reach “a global audience of over 22 million.”

Its awards recognize the achievements of the “world’s best brands,” judged by brand valuation, consumer market research and public online voting, which counts for 70% of the scoring process. Winners are classified in three tiers: Global, Regional and National.

Puerto Rico-based financial institution Banco Popular was among the national tier winners, alongside other brands, including Prüne (Argentina), Banco Mercantil Santa Cruz (Bolivia), Unimed (Brazil), Manulife (Canada), Banco de Chile (Chile), El Corral (Colombia), BNCR (Costa Rica), Planeta Azul (Dominican Republic), Supercines (Ecuador), Wray and Nephew (Jamaica), BBVA Bancomer (Mexico), super99 (Panama), Superseis (Paraguay), BCP (Peru), and Ford (United Sates).

“The participation of 22 countries from the Americas and the Caribbean shows the importance of branding today. This brings the total number of participating countries and territories of the awards to 55,” Richard Rowles, chairman of World Branding Forum, said in the announcing release.

Global tier awardees included Amazon, Apple, Coca–Cola, Colgate, Facebook, Gillette, Google, Marriott, McCain, McDonald’s, Microsoft, Mission, Nike, Pampers, Starbucks, UPS and Visa.

“This edition saw over 80,000 consumers vote for more than 1,500 brands. However, only 81 brands from 16 countries were awarded, demonstrating the high standards required to win at these awards,” added Peter Pek, chief executive of the forum.

For more information and the full list of winners, visit

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