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Birling Capital names leader for key sectors in Puerto Rico operations

By on February 7, 2019

SAN JUAN – Puerto Rico-based corporate finance and advisory firm Birling Capital continues unfolding its expansion plans, most recently hiring CPA César E. Hernández-Monagas, Esq. as head of three key sectors.

Hernández-Monagas joined the firm this year as principal and was named Wednesday to lead the Hospitality, Healthcare and Government Practices team. Birling’s president & CEO, Francisco Rodríguez-Castro explained that the decision was easy because Hernández-Monagas “has significant strategy, advisory and transactional experience in both the private and public sector including privatizations.”

The new team leader was CFO of International Hospitality Enterprises Inc. (IHE) for more than 22 years. IHE owns seven hotels, two casinos and several affiliates in Puerto Rico with more than $200 million in average annual revenue and over 1,000 employees.

CPA César Hernández-Monagas, Esq. (Courtesy)

At IHE, he performed “value-added analysis on risks and opportunities to assist stakeholders in making informed decisions that delivered on revenues and profits annually, raised capital and financing north of $1 Billion, led monthly financial and management reporting processes,” a release further says about his previous work, adding that his role was crucial to the “executive team and ownership groups in the strategic management of the organization.”

Before IHE, Hernández-Monagas was audit manager at Ernst & Young LLP, serving clients from such industries as pharmaceutical, manufacturing and hospitality, as well as government.

Having earned a bachelor’s degree in accounting from the Martin J. Whitman School of Management at Syracuse University and his juris doctor from Interamerican University, Hernández-Monagas went on to also become a Certified Hospitality Accountant Executive (CHAE).

Birling focuses on institutional, government, middle-market and family-owned corporations. Its senior leadership combines decades’ worth of advisory and transactional experience and also offers consulting in the retail, education, insurance, banking and government markets, as well as public-private partnerships.

Birling’s principal, Rodríguez-Castro, also writes a column for Caribbean Business, where he delves into the week’s political and market developments, utilizing his 25 years’ experience working with government, multinational and public corporations to provide a unique understanding of their implications.

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