Businesses in Extinction

There is a rule in journalism that most of us old-timers— Brontosaurus, really—follow: We do not report about things that affect us directly. No se hace. I am going to break that rule today because I believe that one of Puerto Rico’s chances to keep businesses thriving hinges on customer service. This is particularly true when you have consumers vanishing— more than 500,000 people have left Puerto Rico over the past 16 years, when the island’s depression commenced in 2006.

Thus, you have a fighting chance to survive if you keep the shoppers in the nanomarket coming back to your store because you care about them and you offer topnotch service—call it return business, customer loyalty— “I love those folks.” Common sense, ¿verdad?

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