Campaign Highlights Puerto Rico’s Value as a Biosciences Manufacturing Destination
SAN JUAN, PUERTO RICO – Invest Puerto Rico (InvestPR) launched the Accelerate Success campaign with the theme ‘The future of biosciences is in Puerto Rico,’ highlighting the island’s assets and value proposition for manufacturing, research, and development in the sector.
The campaign is part of InvestPR’s overall strategy to elevate Puerto Rico as a competitive business and investment destination. InvestPR responded to the pandemic by prioritizing the local pharmaceutical and medical device sector, implementing initiatives to relocate and strengthen the US supply chain.
The campaign, done in partnership with the advertising agency Wunderman Thompson Puerto Rico, positions the island as the nexus of opportunities for the biosciences industry, highlighting advantages such as advanced technology, new logistics capabilities, and access to multiple markets, with greater cost efficiency, based on a legacy of 60 years of experience in the sector.
“Puerto Rico has long served as a manufacturing center for medical devices and pharmaceuticals, and officials in different areas of interest believe that we can do more to drive growth in the sector. To that end, we are increasing efforts to aggressively recruit bioscience companies that can benefit from Puerto Rico’s value proposition, anchored in innovation, infrastructure, human capital, a business-friendly ecosystem, incentives, and more. This campaign seeks to promote our message to key audiences, including bioscience companies, relocation consultants, and investors,” said Rodrick Miller, InvestPR CEO.