Advertising and Marketing

• Audi Tearjerker, ‘Puppymonkeybaby’ among Super Bowl Winners

  NEW YORK – With 30-second Super Bowl ads costing up to $5 million, it’s...

  • Posted February 8, 2016
• Offbeat Humor and Upbeat Messages Dominate Super Bowl 50 Ads

  NEW YORK – From a strange creature called “Puppymonkeybaby” to a tear-inducing Audi ad,...

  • Posted February 8, 2016
• Celebrities are Going to be Huge in Super Bowl Ads

  NEW YORK – The Big Game is more than a week away, but Super...

  • Posted January 28, 2016
• Coca-Cola Consolidates Marketing for Most well-known Drinks

  NEW YORK – Coca-Cola, under pressure as consumers shift away from sugary drinks, is...

  • Posted January 19, 2016
• Cruz Super PAC Prepares for Millions of Dollars in TV Ads

  WASHINGTON – A well-funded outside group helping Texas Sen. Ted Cruz fight for the...

  • Posted January 19, 2016
• Why Aren’t Smart TVs Very Clever?

  LAS VEGAS – Turns out that smart TVs can be, well, pretty dumb. Even...

  • Posted January 6, 2016
• ‘Star Wars’ Box Office Surpasses ‘Titanic,’ ‘Jurassic World’

  LOS ANGELES – “Star Wars: The Force Awakens” marched confidently into the new year,...

  • Posted January 3, 2016
• Gadgets Around Us Will Keep Getting Smarter, Like It Or Not

  NEW YORK – Our cars, our homes, our appliances and even our toys: Things...

  • Posted December 31, 2015
• Ad Calendar

  Now online! Need more frequency for your b-to-b campaign?   Your directory listing and display...

  • Posted December 24, 2015
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  Target Point to Begin the Year With Major Investments

  BY MARIO BELAVAL DÍAZ Target Point, the Puerto Rico outdoor-media company, will invest some...

  • Posted December 24, 2015