Advertising and Marketing

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  Snickers Campaign in Puerto Rico Goes Beyond Advertising Roots

  BBDO promotion reaches near-unprecedented engagement

  • Posted November 11, 2016
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  AP analysis: Trump silent in ads, Clinton talks up children

  WASHINGTON — Donald Trump has shown more than 586 hours of television ads in...

  • Posted November 4, 2016
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  DraftKings, FanDuel agree to $12M settlement with NY

  ALBANY, N.Y. (AP) — DraftKings and FanDuel will pay $6 million apiece to New...

  • Posted October 25, 2016
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  NY Poised to Crack Down on Illegal AirBNB Rentals

  ALBANY, N.Y. — New York state may soon enact one of the nation’s toughest...

  • Posted October 21, 2016
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  Devry Agrees to Stop Using Ad Claim that it couldn’t Back up

  DeVry University has agreed to stop advertising a claim about the success of its...

  • Posted October 13, 2016
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  FCC proposes internet providers ask to share users’ data

  Drawing on customer information could help broadband providers make more money from digital advertising

  • Posted October 6, 2016
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  New Triple-S Advantage ad campaign to feature local basketball greats

  SAN JUAN – Triple-S Advantage launched Monday an ad campaign featuring both on- and...

  • Posted September 26, 2016
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  Clinton spends big on Olympic ads, with Trump on sidelines

  Hillary Clinton wants to get as close as possible to Michael Phelps and Simone...

  • Posted August 9, 2016
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  Olympic Viewing: NBC’s Ratings Drop, Chaotic Bike Race

  NEW YORK – An estimated 26.5 million people watched NBC’s coverage of the Olympic...

  • Posted August 7, 2016
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  In Olympic Marketing, Smaller Brands Find Restrictions Tough

  NEW YORK – The Olympics are full of stories of underdogs triumphing against the...

  • Posted August 7, 2016