Advertising and Marketing

• 
  NY Poised to Crack Down on Illegal AirBNB Rentals

  ALBANY, N.Y. — New York state may soon enact one of the nation’s toughest...

  • Posted October 21, 2016
• 
  Devry Agrees to Stop Using Ad Claim that it couldn’t Back up

  DeVry University has agreed to stop advertising a claim about the success of its...

  • Posted October 13, 2016
• 
  FCC proposes internet providers ask to share users’ data

  Drawing on customer information could help broadband providers make more money from digital advertising

  • Posted October 6, 2016
• 
  New Triple-S Advantage ad campaign to feature local basketball greats

  SAN JUAN – Triple-S Advantage launched Monday an ad campaign featuring both on- and...

  • Posted September 26, 2016
• 
  Clinton spends big on Olympic ads, with Trump on sidelines

  Hillary Clinton wants to get as close as possible to Michael Phelps and Simone...

  • Posted August 9, 2016
• 
  Olympic Viewing: NBC’s Ratings Drop, Chaotic Bike Race

  NEW YORK – An estimated 26.5 million people watched NBC’s coverage of the Olympic...

  • Posted August 7, 2016
• 
  In Olympic Marketing, Smaller Brands Find Restrictions Tough

  NEW YORK – The Olympics are full of stories of underdogs triumphing against the...

  • Posted August 7, 2016
• 
  Siverio Named General Manager of BBDO Puerto Rico

  SAN JUAN – Marta Siverio has been appointed general manager of advertising firm BBDO...

  • Posted August 5, 2016
• 
  Hemisphere Media Group Encouraged by Promesa

  SAN JUAN – When announcing Hemisphere Media Group’s financial results for the second quarter...

  • Posted August 5, 2016
• 
  Zika Prevention Campaign Launches in Puerto Rico

  SAN JUAN – A new communications campaign aimed at empowering pregnant women on how...

  • Posted August 1, 2016