CPA Society to Hold Digital Marketing, Advertising Webinars

SAN JUAN — The Puerto Rico CPA Society (CCPA by its Spanish initials) announced Tuesday that between July and August it will hold a series of webinars on marketing and advertising in digital media businesses to reinforce and develop fundamental knowledge about the tools aavailable in the marketing and advertising sector. 

The Zoom-based webinars will be held for five consecutive Mondays, beginning July 12 and concluding on Aug. 16, from 4 p.m. until 7 p.m.

“Currently, businesses must structure communication plans and make decisions about implementing actions based on the use of digital marketing. The creation of these marketing strategies can help them achieve their objectives on the web,” said CCPA President Rosa Rodríguez Ramos. 

“The importance of creativity, innovation, advertising and communication through digital media between businesses and their customers will be discussed. The knowledge acquired will help participants be at the forefront,” she said.

Rodríguez Ramos explained that the webinars will focus on digital marketing issues and their basic concepts; developing business marketing on social networks; and content development in digital media and social networks. Likewise, they will focus on the subject of email marketing and search engine optimization (SEO) and search engine marketing (SEM) of digital marketing.

“These webinars will train participants to learn about existing digital media marketing tools and the essential parts of a digital marketing plan. In addition, they will provide knowledge about the formats and characteristics of social media to create content. ‘Email marketing’ tools will also be identified, and SEO and SEM strategies for online pages will be presented,” she said.

More information on registration, materials and other details of each webinar is available at the CCPA website’s events page, https://www.colegiocpa.com/eventos/.

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