de La Cruz & Associates Employs Innovation to Get the Message Across
Local advertising firm de La Cruz & Associates’ wins at this year’s Cannes Lions International Festival of Creativity, the industry’s most important competition, was right on time for the agency to celebrate 37 years of creative output in August.
The agency was founded by René de La Cruz, and for some 25 years has also been the affiliate in Puerto Rico of the global Ogilvy network, and represents such clients as SuperMax, Burger King, Pan Pepín, Grupo Fonalledas, Medplus Solutions, UVA! and AMEX, as well as nonprofits such as Giving Tuesday and Hogar Cuna San Cristóbal.
“Our performance in Cannes is an apt example of what has made and makes us a leader in this industry, which is creative and innovative solutions for our clients, solutions that make their brands stay relevant, betting on the advantages of technology,” said Carlos Thompson, president of de la Cruz.
“For 37 years, we at de La Cruz have achieved this based on a philosophy where the client comes first, and being committed to and having an open, transparent approach where we really get to know their business, its challenges and desired goals and how we can best address them.”
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