Friday, March 31, 2023

Digital Odyssey: A Cookieless World Is Near

By on March 31, 2022

Presented by Sajo//McCann

The great advances in the digital world

Photo supplied Sajo//McCann

San Juan, Puerto Rico (Tuesday, March 29, 2022) – The Sajo//McCann advertising agency received a visit from its clients at the VIP Cinemas District to talk about new marketing trends and digital evolution in the advertising world.

Tomás Núñez, Director of Innovation at Sajo//McCann, presented what the disappearance of third-party cookies will mean in the digital world. These digital cookies are created and installed on websites to help provide a better and more personalized user experience.

“A brand that is running identity campaigns in an omni-channel model does not have to worry about removing third-party cookies, said Tomás Núñez. He also shared with the audience McCann’s global vision of creativity applied to digital trends such as Metaverse, Social Tokens and NFTs.

The event also had the participation of Héctor Hernández, director of Growth Hacking for LATAM and McCann Worldgroup, who presented an introduction to the concept of “Growth Hacking” in order to apply it to organizational strategies within the sales channel.

The purpose of the event was to present what the digital landscape will be like in the near future, how businesses must adapt, and the preparation of Sajo McCann’s working group to address these challenges.

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