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Droguería Betances Launches 60th Anniversary Ad Campaign

By on October 31, 2022

(Courtesy)

Droguería Betances has launched a new advertising campaign, “60 Reasons to Celebrate,” as part of its 60th anniversary. The campaign highlights elements that have distinguished the company over the years.

Established in Caguas in 1962, Droguería Betances has helped to improve the health of Puerto Rican families by distributing medication to more than 800 pharmacies, doctors, veterinarians, hospitals and clinics. It also has two mobile units that are used to provide screening tests throughout Puerto Rico to aid in the early detection of diseases.

In 2017, Droguería Betances founded the only Compounding Academy in Puerto Rico and the Caribbean, which provides education and training to pharmacists, technicians and pharmacy students. For the company, social responsibility is not only an action for the community, but it is also part of its business structure.

The growth of this company, which is wholly Puerto Rican, has been of such magnitude that, today, it has over 400 employees, and it exclusively distributes the private brand Quality Choice (QC). This brand includes an ample variety of health products, such as cold medicines, analgesics, digestive medicines and vitamins.

“At Droguería Betances, we are grateful for the embrace and support of the distribution services of our company. We celebrate our 60th anniversary committed to our country,

reaffirming that Puerto Rico and its well-being is our priority. Our aim, which remains intact since 1962, is to offer excellent service, guided by passion, integrity, transparency and commitment,” said Raúl Rodríguez, owner of Droguería Betances.

TBWA\San Juan, winner of multiple local and international advertising awards, is the agency responsible for “60 Reasons to Celebrate,” which was inspired by the benefits, attributes, products, services and staff behind Droguería Betances.

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