FirstBank joins project to train college students in entrepreneurship
SAN JUAN – FirstBank granted a donation to Starting Point Inc. to hold workshops for college students and entrepreneurs from the University of Puerto Rico’s Mayagüez Campus (RUM), most of them from low- to moderate-income families.
The training focuses on emerging businesses and existing social enterprises. The program will consist of onsite and online courses and workshops in the areas of non-traditional financing, accounting and finance for community enterprises, legal organizations, business models, and project proposals, among others. The training will run for approximately one year.
“Our aim is to continue promoting development in our communities, and our support of programs such as Starting Point is an example of this, as it seeks to advance community and business development by training university students. This program will have a positive social impact on our society by allowing young people to acquire the skills needed to develop and transform their community organizations and social enterprises, those emerging and those already in operation,” said Catherine Ríos, community reinvestment officer at FirstBank.
“It is important for our organization to receive the support of companies such as FirstBank; their donation allows us to strengthen RUM’s entrepreneurship ecosystem and encourage college students to start innovative social enterprises based on new business models, thus improving quality of life in their communities,” said José I. Vega Torres, president of Starting Point.
During the first workshop, given by Dr. José I. Vega and titled “Marketing Pitch for New Products,” the students were taught about the elements involved in creating an effective business sales pitch, including a value proposition. Additionally, Zobeida Padilla, sales representative from the FirstBank branch at Mayagüez Mall, gave a talk about budget management.
Starting Point is a non-profit founded in 2015 that is composed of faculty and students, both graduate and undergraduate, from RUM. The organization has a successful track record in developing and implementing courses, workshops, events, and educational forums in areas of impact to promote economic development in the community.
For more information about Starting Point or to request participation in the program, email firstname.lastname@example.org.