Foundation for Puerto Rico Teams with Skift Foundation in Visitor Economy Recovery Initiatives
SAN JUAN – New York-based travel intelligence company Skift’s nonprofit-charity arm, which provides services and grants to organizations and small businesses in the travel and hospitality sectors, has partnered with Foundation for Puerto Rico (FPR).
The local nonprofit helps foster the island’s economic and social development by focusing on the visitor economy and on making Puerto Rico a world-class destination. Its strategic alliance with Skift Foundation is intended to strengthen both’s efforts toward “the long-term recovery of the island’s visitor economy,” Skift co-founder Rafat Ali wrote in an article announcing the collaboration.
“The Skift Foundation has already started working with FPR on research and industry event initiatives to help in knowledge sharing and Skift connections in the travel sector, and is now working on helping on FPR’s ‘Bottom Up Destination Recovery Initiative.’ This is an economic recovery strategy with a sustainable model, supporting communities to become more resilient and resourceful in the creation of tourism attractions and experiences,” Ali explained.
The Skift team, through the Skift Foundation, will be working in Punta Santiago in Humacao in a “community-based recovery program that aims to strengthen local communities building tourism-related small businesses. It will be providing monetary grants and its marketing, branding, design, and strategy expertise to the local businesses,” Skift’s article reads.
Earlier this year, as part of its annual retreat, the Skift team carried out reforestation work in the Humacao Nature Reserve, which Skift described as “an important natural resource for the community and tourism in the region that was severely affected” by Hurricane Maria.
“We are honored that Skift was inspired by our work after their visit to Puerto Rico to
affirm their commitment to social innovation by establishing the Skift Foundation and
grateful that they selected us as their first collaborator. This alliance will allow us to
leverage resources, networks and knowledge of the global travel industry in support of
the work we do together with communities to boost their sustainable economic
development,” Foundation for Puerto Rico’s executive vice president, María Jaunarena, was quoted as saying in Skift’s article.
Ali wrote that the Skift Foundation “is excited to start working with local businesses in tourism-heavy communities in Puerto Rico, and learn as much from it as we hope to help.”