Wednesday, August 17, 2022

Growth Digital Names Puerto Rico Country Manager, Expands to D.R.

By on June 16, 2022

Commercializes Google Ads, Represents Google Advertising in Neighboring Island

Growth Digital, a digital advertising company and Google Media sales representative in Puerto Rico, recently announced the appointment of Laura Riesco Cestero as its country manager for the island.

Riesco is a specialized professional in media and marketing with more than 20 years of experience in ad agencies in Puerto Rico and New York, working in multiplatform media campaigns in the Caribbean and Spanish-speaking markets stateside.

In an interview with Caribbean Business, Riesco said that her new role entails representing the company in Puerto Rico and supervising operations at a local level.

“But my main mission is not only to help the company grow, but also to ensure that the organization’s objectives are met,” she said, while acknowledging the inherent challenges in having to “to stop and reflect and look at where the company is at now and in what direction it should go.”

“I have a super team, an excellent local team composed of two professionals, and they make the job much more manageable,” Riesco assured. “My motto is that teamwork makes the dream work. And without a doubt, teamwork is the engine of what Growth Digital is today.”

Before her appointment as manager of Growth Digital Puerto Rico, Riesco had served as the company’s senior business growth consultant since its launch in January 2021. Previously, she had worked as media director, leading media strategies at several ad agencies.

Riesco has worked in agencies such as Badillo Saatchi & Saatchi (now known as Publicis), McCann/UM Puerto Rico, JMD Communications and the Vidal Partnership in New York.

Since its launch, the Growth Digital team has been representing Google’s advertising solutions in Puerto Rico with the goal of offering clients in Puerto Rico a more close and comprehensive service related to Google Ads’ variety of solutions.

Growth Digital continues to grow as an ad company and a Google Media Sales Partner in Puerto Rico since February 2021 that commercializes Google’s advertising solutions on the island. In March this year, it also became Google’s Media Sales Representative in the Dominican Republic, where it commercializes Google Ads solutions, and supports local advertisers and agencies on the company’s marketing platform, for which it offers strategic consulting and free training. “At Growth Digital, our goal is to contribute to drive the economy and the businesses of Puerto Rico, and from now on also of the Dominican Republic, supplying the advertisers and local agencies with qualifications and free training on Google’s advertising platform,” said Agustín Rinaldi, managing director and co-founder of Growth Digital. “Laura’s appointment as Puerto Rico’s country manager is related to this premise, considering that she is a professional with ample experience in the advertising ecosystem and has deep knowledge of the Puerto Rican market.”

For her part, Riesco noted that after 15 months at Growth Digital, she is proud of having been appointed country
manager for Puerto Rico.

“As we have been doing since day one, we will continue offering advertisers and agencies, by means of free consultancy and training, the most recent features regarding Google’s advertising platform and different successful case studies from a variety of industries, and at the same time we will be training in media management tools, optimization and measurement to continue fostering the digital transformation of the island.”

The executive emphasized that Google now has a presence on the island through Growth Digital, which gets the company closer to advertisers. “We help our clients and agencies by offering strategic advice about all the publicity alternatives Google offers,” she said. “Growth Digital and Google are betting on the island’s growth through digital transformation. Google has seen that there is a lot of potential on the island and that it is digitally growing.”

Among the free services that Growth Digital offers agencies and advertisers in Puerto Rico and the Dominican Republic are strategic advice for the optimization of investment on the basis of business objectives, continued training on the Google Ads platform, access to data and insights by industry, and new advertising solutions.

For more information on Growth Digital and its services, visit www.growthdigital.biz.

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