IBERIA to Resume Madrid-San Juan Route
Puerto Rico Tourism Co.: Flights represent economic impact of over $8.5 million
SAN JUAN — Spanish airline Iberia will resume its Madrid-San Juan, Puerto Rico route with three weekly frequencies throughout the year, starting July 2.
During the International Tourism Fair in Madrid, Puerto Rico Tourism Executive Director Carlos Mercado Santiago and Iberia President Javier Sánchez Pietro announced the new schedule after signing an agreement to promote the island as a tourist destination in more than 90 company destinations.
The agreement between Iberia and the Puerto Rico Tourism Co. includes their strategic collaboration with the island’s Department of Economic Development and Commerce (DDEC by its Spanish initials) and destination marketing organization, Discover Puerto Rico. It consists of the promotion of Puerto Rico in all of the airline’s communication channels, including videos and articles, its Ronda magazine, social networks and websites.
The Tourism Co. expects the resumption of flights from the European carrier to represent more than $8.5 million in island Treasury revenue.
“We thank Iberia for its commitment and for continuing to bet on Puerto Rico as a world-class, diverse destination in a region as competitive as the Caribbean,” said Mercado.
“We trust that our collaboration will be very fruitful. It is an immense joy to recover our operation with Puerto Rico and gradually return to our usual flight schedules,” Iberia’s Sánchez added.