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Initiative Underway to Help Small Businesses, Nonprofits Affected by COVID-19

By on April 7, 2020


SAN JUAN – Gener8tor, in a collaborative effort with the Titín Foundation and Causa Local, unveiled an initiative to support local small businesses affected by COVID-19.

For a week, small business owners, startups, freelancers and non-profit institutions will be able to access, free of charge, webinars to guide them in identifying opportunities and available resources to continue their work amid this public health crisis.

“In these moments of crisis and uncertainty, we reaffirm our commitment by facilitating initiatives to strengthen the third sector, which is the engine of responsible economic development on the Island. For the Titín Foundation, it is of utmost importance to publicize the opportunities available for businesses and organizations to continue operating and making the social impact on the communities they serve,” Hazel Colón, director of the Titín Foundation Program, said in a statement.

The webinars of the Emergency Response Program include topics ranging from completing the application for available aid from the Small Business Administration (SBA), aid resources for philanthropic and civic organizations, guidance on labor law tempered to applicable laws and regulations, federal aid programs, and mental health and wellness resources for business owners.

In addition to the webinars, gener8tor will be facilitating free one-on-one mentoring with small business owners. Joining the Titín Foundation will help to draw up a roadmap specifically for NGOs (non-profit organizations) since their resources have been decimated and they need to be able to access funds that guarantee the stability of their operation during the crisis, since they are the engine and center of most communities. While through the partnership with Causa Local, companies will be helped to enter the world of non-traditional resources to expand their reach.

The Titín Foundation has been collaborating with federal agencies such as the Economic Development Administration (EDA) to identify resources and boost initiatives aimed at creating economic resilience on the island.

“Having collaborators such as the Titín Foundation and gene8tor early in the response helps promote access to federal recovery funds once they are available,” said Juan Bauzá, the EDA representative for Puerto Rico and U.S. Virgin Islands and Field Coordinator of the U.S. Department of Commerce for the support function in economic recovery matters for DR4339.

For his part, Joe Kirgues, cofounder of gener8tor, highlighted that “we have seen firsthand the impact that entrepreneurs have in the community and therefore we will turn to our network of mentors, investors and partners to support small business owners through this new initiative.”

Those interested in benefiting from this program can visit to register or email Javier Soto at The webinars begin April 14.

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