Tuesday, July 16, 2019

JetBlue celebrates, supports Puerto Rico tourism with ‘Bluericua’ livery

By on September 24, 2018

SAN JUAN – JetBlue has unveiled special livery for one of its aircraft, dedicated to Puerto Rico.” The Airbus 320, tail N779JB, is named “Bluericua,” blending JetBlue’s brand with the name for Puerto Ricans who were born on the island, Boricua.

The custom-design, JetBlue said, was inspired by the airline’s “admiration for Puerto Rico’s dynamic culture, stunning beauty and the passionate spirit of its community,” and is “a very public display reaffirming JetBlue’s commitment to Puerto Rico and takes the airline’s celebration of Puerto Rican culture to new heights. This special livery reminds those who see it of the reasons they should choose Puerto Rico for their next vacation and will inspire Puerto Ricans outside of the island to take a trip home to visit family and friends,” a JetBlue release reads.

Bluericua was designed with help from a group of JetBlue crewmembers based in San Juan, Aguadilla and Ponce, Puerto Rico, who identified the “quintessential cultural symbols that will promote Puerto Rico as Bluericua travels throughout the JetBlue system.”

 

(Courtesy)

Bluericua is colored a vibrant shade of blue, the brightest JetBlue has used in its fleet, “in keeping with the vibrancy of the island.” The jet also features the Puerto Rican skyline near El Morro, where seven kites are being flown, which Jetblue said represent seven symbols of the island’s culture that include:

 

  • A Single Star, as inspired by the Puerto Rican flag
  • A Hexagon Kite, in the traditional “chiringa” style for Puerto Rico
  • Dominoes, the ever-present game at gatherings, with the double 6 being the highest tile
  • A Coquí, the singing tree frog and the unofficial symbol of Puerto Rico
  • A Hibiscus, the national flower of Puerto Rico
  • An Iguaca, the parrot found exclusively in El Yunque National Forest
  • and a Tambourine, to celebrate the importance and popularity of music in Puerto Rican culture

“Bluericua is our way of celebrating Puerto Rico’s resiliency and its culture. There is so much that Puerto Ricans can be proud of, and our crewmembers did a great job of identifying those prominent symbols that represent the island’s rich culture, heritage and natural beauty,” said Marty St. George, JetBlue’s executive vice president of commercial and planning. “We remain committed to promoting tourism to Puerto Rico, as the island is open and ready to welcome visitors, family and friends.”

“The Government of Puerto Rico acknowledges and thanks JetBlue for its firm commitment to the development of local economy and tourism of the Island, creating new jobs, expanding its routes and frequency of flights to Puerto Rico, through its JetBlue 100×35 initiative, and now celebrating and giving wide visibility to the Puerto Rican culture with the newly designed Bluericua livery,” Gov. Ricardo Rosselló said.

Rosselló also added that “very few destinations have a dedicated aircraft, much less as a gift from JetBlue. We are honored to receive this detail from this important partner for us, which demonstrates the strong collaboration between JetBlue and the Puerto Rico Tourism Company.”

“JetBlue has been a great partner and ally of the Puerto Rican community for over 16 years. The airline’s commitment to the Island, has been showcased during the past year, with the implementation of a series of programs to support every step of our recovery. The partnership between the Government of Puerto Rico and JetBlue is stronger today than it has ever been. Today, we thank JetBlue for this new livery, which celebrates Puerto Rican culture. ‘Bluericua’ will generate great attention for our destination in all markets that JetBlue serves and will serve as a reminder of the diversity and authenticity of our offering,” said Carla Campos, executive director of the Puerto Rico Tourism Co.

Bluericua made a visit to San Juan with a lively airport celebration hosted by JetBlue and the Puerto Rico Tourism Co., with the governor of Puerto Rico on hand to welcome the aircraft. Bluericua later operated its first commercial flight for customers from San Juan traveling to Boston.

JetBlue recently launched a campaign that pays homage to the practice of applause once a flight lands in Puerto Rico, along with some of the island’s iconic music. JetBlue teamed up with Puerto Rican musicians Ángel “Cucco” Peña and Víctor Manuelle to create a surprise experience for customers traveling on a recent New York JFK-San Juan flight to celebrate the tradition. Victor Manuelle led an improvised rhythmic chant, incorporating the famous applause with live music, all while inviting JetBlue customers to join the celebration. To view the video, visit aplausoenclave.com.

Earlier this spring, JetBlue returned to pre-hurricane capacity, offering up to 48 daily flights between Puerto Rico and 13 cities in the mainland U.S., the U.S. Virgin Islands and the Dominican Republic.

JetBlue has nearly 500 crewmembers based in Puerto Rico who support the airline’s operations in San Juan, as well as in Aguadilla and Ponce.

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