Latin Media House to tread new ground with sales, marketing hire
SAN JUAN — Puerto Rican communications company Latin Media House (LMH) announced that Carlos J. Pérez has joined its team to serve as its chief sales officer, another step in its efforts to reinforce those departments and adapt them to new industry practices.
“Carlos has more than 25 years’ experience in our industry, having worked in several well-known media companies in Puerto Rico, as well as at several of the island’s leading advertising agencies. He has extensive experience in developing innovative sales and marketing strategies that have helped him lead successful teams in the past,” LMH’s human resources manager, Ibrahim Torres, said.
“We know Carlos’s integration to our team will drive our company to continue to grow and also guide us toward accomplishing Latin Media House’s Mission and Vision in the future,” Torres added.
Pérez is known for his team-development skills and ability to inspire personnel in achieving common goals.
Pérez has served as commercial director at Publi-Inversiones / El Vocero, as direct sales manager for Metro Puerto Rico and as senior account executive for entertainment magazine TV Aquí. During his career he has also worked with Tribune Co. in New York, The San Juan Star and San Juan City Magazine. His experience also includes his years at Lopito, Ileana & Howie and Arteaga & Arteaga, two local advertising agencies.
Pérez has postgraduate studies at Metropolitan University in San Juan and earned a bachelor’s degree in communications with a major in advertising from Universidad del Sagrado Corazón in Santurce.
Parent company LMH is home to such stalwarts as the weekly paper Caribbean Business, and Imagen and Buenavida magazines as well as specialized publications Agenda para la Novia, Agenda para Mamá and Agenda de Decoración. The company also publishes ¡Qué Pasa! magazine for the Puerto Rico Tourism Co.
LMH is a firm believer in digital media and has launched websites for all its publications. LMH debuted in the Puerto Rican market in November 2015 after acquiring the assets of Casiano Communications, as well as its publications.