Liberty Business Relaunches Brand
SAN JUAN — Liberty Business, Liberty Puerto Rico’s business division, recently launched its own corporate identity along with a dedicated website, logo and media campaign with the slogan, “A tu medida.” The campaign is currently running on local TV, radio, print and digital media outlets.
The identity launch evinces Liberty Business’ growth as a telecommunications service provider for the island’s business sector, said Antonio Llona, vice president of Liberty Business. He added that the division boasts a unique identity, structure, message and culture, which sets the division apart from Liberty’s residential service platform.
Liberty Business’ brand relaunch is also fueled by the fast growth of the business-to-business segment in Puerto Rico, the exec added; in 2015, the division boasted year-over-year revenue growth in excess of 20%. This year, the division began to serve business customers in southern and western Puerto Rico, expanding its coverage throughout the entire island.
“We have been doing things differently from our competitors for some time now,” Llona said. “These changes both support our new identity and have yielded increased sales. We have reorganized our technical support groups and increased our sales force, and no other competitor in Puerto Rico has the capacity and fiber optic deployment to serve the business sector better than we do.”
The division, which was established nine years ago and employs 75 people at its Hato Rey offices, has also sought to stand out from the segment pack by offering an à la carte array of services. “We understand that every business, regardless of its size, has different requirements and needs, so we have designed and implemented a process that permits us to adapt to our customers’ needs,” Llona noted.
“A sales team guides prospective clients through a process of discovery and consultancy and conducts a thorough interview to determine the business’ needs,” he went on to explain. “ The division’s engineers follow with a design and a solution that best fit the clients, taking into account their technical, financial and implementation needs.”
Liberty Business, which boasts a network footprint covering about 90% of businesses in Puerto Rico, offers fiber optic or coaxial-based service that includes Internet broadband speeds of 5 Mbps (megabits per second) to 10 Gbps (gigabits per second), dedicated Ethernet services for interconnection between locations, Wide Area Network (WAN) setup, advanced telephony services (in both SIP and PRI flavors), video services and service guarantees.
“The Internet connection that we offer our corporate business clients is dedicated, resulting in a higher performance and a much more secure connection,” Llona said. “It’s also symmetrical, which means customers get the same high-speed broadband for both upload and download, and it’s not affected by any island power outages.”