New alliance promotes e-commerce in Puerto Rico

SAN JUAN – Puerto Rico Top Level Domain (PRTLD), the entity in charge of the “.pr” domain, announced a strategic alliance to facilitate domains to the members of the Puerto Rico Products Association (APPR by its Spanish initials) as well as technical support toward developing websites and e-commerce.

PRTLD will offer registration of domains featuring the “.pr” identifier to APPR members and host workshops aimed at businesses and focusing on topics like webpage creation, internet security and creating secure electronic commerce (e-commerce) platforms with electronic payment.

It will also offer technical support for web hosting services as well as consulting toward creating pages and establishing social media presence in platforms such as Facebook, Twitter and Instagram, among others. Upcoming workshops will be announced by the APPR.

“We are very pleased to have the opportunity to collaborate with the Puerto Rico Products Association and its partners as part of our commitment to develop [the island’s] business sector and support Pymes [Spanish acronym for small and midsize businesses]. With the .pr domain registration, companies will be able to effectively and securely promote their products and businesses with an identifier that links them to Puerto Rico, and also establish their unique identity on the internet in order to keep growing,” said .pr Executive Vice President Pablo Rodríguez.

PRTLD has more than 25 years’ experience and is responsible for managing the .pr domain. Registered companies include all kinds of businesses, as well as media and the education sector.

The APPR will promote its domain name with the “.pr” identifier as part of the agreement.

“At the Puerto Rico Products Association, we are working tirelessly to provide our partners with all the tools they need to drive their businesses and [promote their] services through state-of-the-art opportunities. This is an excellent strategy that is well-aligned with the ‘Made in Puerto Rico’ label and will act as an identifier for local companies,” APPR President Francisco J. Cabrero said.

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