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New management member at de la Cruz & Associates

By on December 23, 2019

In this photo, Ricardo “Ricky” Hernández, De la Cruz & Associates newly appointed chief marketing officer (CMO). (Courtesy)

San Juan, Puerto Rico – Carlos Thompson, president, de la Cruz & Associates, announced the appointment of Ricardo “Ricky” Hernández as the agency’s chief marketing officer (CMO).

In his role as CMO, Ricky Hernández will lead interdepartmental integration in order to ease the transformation of the classic model of customer service agency. His main objective is to direct the principal focus towards one in which business solutions are provided for de la Cruz clients. A primarypart of this vision will entail the unification of work areas and efforts to offer alignment of thoughts in a single team that will integrate all disciplines.

“Ricky brings to de la Cruz a vast and successful practice in various categories and industries. His experience in the management of marketing strategies, launches and new businesses will contribute to continue taking de la Cruz to the level of excellence that has distinguished it throughout its history”, saidCarlos Thompson, president of de la Cruz. “With the vision set to offer business solutions for our businesspartners, Ricky will refine the current system to achieve the unification of areas with the intention of getting accurate answers for our clients”, he added.

Hernández’s responsibilities will also include supporting new businesses efforts, as well as identifying tools and talent that facilitate the development of projects that allow for solutions for clients.

Ricky Hernández has over 15 years of experience in the marketing and advertising industry. His professional history includes developments and achievements in multinational companies dedicated to the financial sector, establishment and management of restaurants, as well as the telecommunications industry and the local advertising field. His career began at UBS Securities, LLC, then successfully integrating the advertising world in various agencies such as de la Cruz and DDB Latina in Puerto Rico. His professional career also includes his rising growth in the food and restaurant industry having worked at The Caribbean Investment Group/UNO Pizzeria & Grill-Fuddruckers and at Arcos Dorados Holdings Inc./McDonald’s where he worked as marketing manager for Puerto Rico and the US Virgin Islands. Likewise, he served as advertising manager for Open Mobile, role that facilitated an active participation in the integration of the company with Sprint.

His work has been instrumental in obtaining significant results for each of the brands with which he has worked. In this process, the functions performed have varied from customer relationship management and marketing initiatives, business concept development, planning and implementation of promotional strategies and operational plans, business expansion projects, as well as organization and execution of advertising and media plans, among others.

De la Cruz has over thirty-four years in the advertising market.  The agency now approaches another decade based on analysis and use of data, digital innovation, technology and creativity, thus giving way to offer business solutions to clients along with communication and effectiveness results for their respective categories and brands.

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