Nickelodeon celebrates global event in Puerto Rico
SAN JUAN – Popular children’s television network Nickelodeon celebrated its “Worldwide Day of Play” (WWDoP) in San Juan’s Bahía Urbana, bringing play day activities to more than 500 children and public housing youth, Economic Development (DDEC for its Spanish initials) Secretary Manuel A. Laboy said Monday.
The children’s event–carried out in collaboration with the Education, Housing and Sports & Recreation departments; the Puerto Rico Police; and DDEC–was designed for 8- to 12-year-olds and participants of public housing recreational programs so they could spend quality family time playing games and outdoor fun.
“We are very pleased that Nickelodeon has chosen Puerto Rico to hold an international event that brings together thousands of children from around the world,” said Laboy, while predicting more events will be produced by TV network on the island.
During the event, the children were able to spend time with Nickelodeon celebrities and professional basketball player Carmelo Anthony, while they participated in dynamic, “extreme” and aquatic games, and other recreational activities promoted by the Sports & Recreation Department (SRD).
For his part, SRD Secretary Waldemar Volmar, said “it is an honor, and at the same time a source of pride to collaborate in this great event aimed toward fostering physical activity for our children, our future.”
Meanwhile, Housing Secretary Fernando Gil said that “we are proud that Nickelodeon chose our boys and girls, public housing residents, for an international event that integrates the whole family […] Besides, it is a unique opportunity for our children to distinguish themselves globally.”
During the event, Laboy met with top executives from Viacom, Nickelodeon’s parent company, to explore opportunities for Puerto Rico’s film industry.
“Viacom’s interest in developing projects in Puerto Rico proves once again that we are continuing to restore the island’s credibility as an investment center. Puerto Rico’s natural spaces, as well as its infrastructure, workforce and incentives place us at an advantage over other jurisdictions,” Laboy said.
The TV network stopped its programming to motivate children to play outside. The event was part of a tour that included Atlanta, Washington D.C., Kansas City, Missouri, and Brooklyn, New York.