Porsche LatAm, Caribbean Sales Grow 2.5% in 2015; Puerto Rico in Third Place
SAN JUAN – Sports car manufacturer Porsche delivered 3,209 units to customers in Latin America (LatAm) and the Caribbean during 2015, which represents an increase of 2.5% compared with 2014.
For the German automaker, the achievement is remarkable since the region’s automotive market fell about 20% last year. Just in December, Porsche delivered 264 vehicles to customers in the region.
“Thanks to the effort of every one of our employees and our local partners we have managed to deliver nearly nine Porsche cars each day in 2015,” said George Wills, president and managing director of Porsche Latin America (PLA), based in Miami. “The brand maintains a very important momentum worldwide that is also reflected in our region, which had a year full of challenges not only for the automotive industry, but for the economy in general.”
The executive noted that the 2.5% growth is due to the comparison between the number of units delivered in 2014 and 2015, regardless of the cars sold in Brazil for any of those years, due to the fact that since mid-2015 Porsche has had its own subsidiary in that country, and operations are not reported to the PLA regional office in Miami any more.
Just like all over the world, the best-sellers were the sports cars of the sport-utility vehicle (SUV) segment, the Cayenne and Macan.
During its first full year of sales in the region, the Macan was the Porsche model chosen by 1,210 clients; only five customers fewer than those who preferred a Cayenne.
“Without a doubt we have no competition when you talk about the best combination of versatility and sportiness available on the market,” Wills said.
In terms of individual markets, Mexico continues being the greater volume seller, registering 1,212 deliveries last year. It was followed by Chile (356), Puerto Rico (230), Dominican Republic (208) and Panama (200).
In 2015, Porsche AG delivered 225,121 vehicles worldwide, representing a growth of 19% compared with the previous year.
“These figures reflect the appeal of our brand, as well as the attractive power of the products that we have launched in the market in recent years,” said Dr. Oliver Blume, chairman of the Executive Board of Porsche AG. “Our complete focus on the development, production and sale of highly emotional sport cars is paying off.” However, sales are only a secondary criterion to the success of Porsche. “What is much more important for us is the enthusiasm of the customer, the profit on sales and job stability,” Blume said.
PLA reports to Dr. Ing. h.c. F. Porsche AG, which is based in Stuttgart the sales and operations of 21 markets in Latin America and the Caribbean in which the German manufacturer has presence.