Publicis One Announces Local Appointments, Including New CEO for Puerto Rico
SAN JUAN—Nearly a month after it announced regional and global appointments, Publicis One, the global communications enterprise that unites all Publicis Groupe agency brands, announced changes in its leadership lineup in Puerto Rico earlier this week. Agencies in Puerto Rico that are part of the group include Badillo Saatchi & Saatchi and Leo Burnett, as well as media-buying companies Starcom Mediavest Group and ZenithOptimedia.
At the local management level, Erasto Freytes has been named CEO of Publicis One, according to a Publicis One statement. Freytes has had a successful career in the industry, with more than 40 years of experience, “and for the last 31 years, he has been part of the team that has made Badillo Saatchi & Saatchi one of the leading agencies in the market,” the statement read.
Meanwhile, Julio Toro joins the Publicis One team as media chairman. Toro, who has over 40 years of experience, is considered a pioneer in media, as he founded the Medianet agency, which later became ZenithOptimedia, “the No. 1 agency in Puerto Rico.” In his new role, Toro will focus on leveraging the combined scale of all Publicis One’s media assets with the aim of driving value for clients. For more details on this story, see the May 12 edition of Caribbean Business.