Puerto Rico Coliseum, Convention Center Operator Wins LA’s Greek Theatre Bid
SAN JUAN – In November, the Los Angeles Department of Recreation and Parks unveiled renovation plans for its historic Greek Theatre. After the bid process, Pennsylvania-based venue management operator, SMG and its food company, Premier, were chosen. SMG operates the Puerto Rico Coliseum in Hato Rey and Convention Center in Miramar.
The Greek management team has been preparing the venue and event calendar for the 2016 season. The first concert was held April 16, featuring Latin performer, Pepe Aguilar, offering the public the first opportunity to experience the iconic venue’s enhancements such as a Wi-Fi upgrade, new mix of food and beverage options reflecting California tastes, plaza bar, new LED video screens, revamped box suites and hospitality areas, and transportation and additional off-site spaces.
SMG painted the theater, improved landscaping and had made dressing-room upgrades designed by LA-based design firm Rios Clementi Hale Studios.
The Greek Theatre is a nearly 6,000-seat music venue in Griffith Park, Los Angeles. It was designed by architect Samuel Tilden Norton and built in 1929, modeled after a Greek temple.