Puerto Rico destination marketing organization coordinates Google, TripAdvisor workshops
SAN JUAN – Discover Puerto Rico, the island’s destination marketing organization, which last week launched a new website, announced Monday that as part of the brand repositioning efforts, workshops for tourism-related businesses to promote themselves on Google and TripAdvisor will be offered.
The new www.discoverpuertorico.com contains a directory with thousands of companies on the island that offer tourist services as well as an inventory of tourist attractions. Tourism businesses that are not on the website may include their information in the directory at no cost.
A new extranet allows business owners to edit the information of their commercial establishments, “streamlining the process of updating the portal to make it more accurate and useful for the visitor,” the DMO said.
Discover Puerto Rico will offer free workshops from March 25 to 28 around the island to guide business owners on how to access the extranet to update their information on discoverpuertorico.com, learn how to update their information in Google My Business, and learn about Discover Puerto Rico’s cooperative marketing program.
The workshops will be on March 25 at El San Juan Hotel, on March 26 at the Fajardo Inn, on March 27 at the Ponce Hilton Golf & Casino Resort and on March 28 at the Holiday Inn in Mayagüez. All from 8 a.m. to noon.
The TripAdvisor workshop will focus on how to register, the best practices for using the business listing and how to increase the visibility of a business globally.
This workshop will be offered March 29 in the auditorium of the School of Architecture of the University of Puerto Rico, Río Piedras Campus at 9 a.m.