Puerto Rico destination marketing organization spotlights small inns
SAN JUAN – Discover Puerto Rico, the island’s destination marketing organization (DMO), used the occasion of the commemoration of the Month of the Paradores and 45 years of the Paradores of Puerto Rico program to announce it has included promoting small inns as an alternative for visitors in its strategic plan.
Paradores are known for their hospitality and affordable rates. These typically family-owned small inns aim to create a more cultural experience outside the metropolitan area and the well-known hotel chains.
The partnership marketing director at Discover Puerto Rico, Janid Ortiz, underscored the importance of paradores in the visitor’s economy and, in turn, the local economy, saying they “diversify the tourism offering” by providing the “cultural and unique experiences” visitors are looking for.
“Discover Puerto Rico is an organization based on alliances and not memberships with the purpose that all entities that are for- or non-profit can participate in our marketing efforts,” Ortiz said, adding that small inns’ “social work is evidenced through the 45 years that families have welcomed local tourists and those who visit us from abroad.”
Ortiz made her remarks during the first Small Inns Fair organized by the Senate Tourism and Culture Committee, which is chaired by Sen. José “Joito” Pérez Rosa.
The DMO’s efforts included taking part in the Municipal Summit organized by the Senate, where Discover Puerto Rico communicated with officials from the island’s 78 municipalities to learn about the tourist attractions across the island that can be showcased to visitors from abroad.
Although the role of the nonprofit marketing organization is to transform Puerto Rico into a premier travel destination by promoting its “diversity and uniqueness for leisure, business and events” globally, the DMO’s executives see themselves as key collaborators for Puerto Rico’s economic growth, thus “all the regions of the island not only the metropolitan area, the beaches and the golf attractions” are included in the marketing plans, Discover Puerto Rico CEO Brad Dean said.