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Puerto Rico government boasts about filming of ‘The Baker and the Beauty’ comedy series

By on October 1, 2019


Expected to generate about $57 million

SAN JUAN — Puerto Rico Gov. Wanda Vázquez and Economic Development Secretary Manuel Laboy announced Tuesday the local filming of TV series “The Baker and the Beauty,” which is expected to generate about $57 million.

Based on an Israeli show by Assi Azar, the TV series is produced by Universal Television and ABC Studios in association with Keshet Studios. Filming begins this month and will continue through February, creating 1,688 direct jobs and generating some 1,200 hotel room nights.

“This is great news for the local talents that work in film, tourism, the hotel industry and many other economic sectors,” Vázquez said at a press conference Tuesday in the Carolina, Puerto Rico, studio where part of the filming will take place. “Of the estimated $57 million private investment, approximately $44 million will be paid to entities and individuals residing in Puerto Rico,” she added.

Laboy stressed that the government continues “supporting local and foreign productions that help us promote ourselves as an investment destination.”

The secretary of the Economic Development & Commerce Department said that the agency’s Film Industry Development Program awarded a 40 percent tax credit for the projected spending budget of $44 million under the Economic Incentives Act for the Puerto Rico Film Industry. 

“The government of Puerto Rico is complying with its commitment of supporting the development of this industry with the new Incentives Code,” Laboy said. “That allows for film projects to have access to tax credits of up to 40 percent, to which an additional 15 percent is added subject to complying with certain parameters related with residents….”

The romantic comedy tells the story of a man who works at his Cuban family’s bakery shop, but “one crazy” night in Miami, he meets an international supermodel and not only does his life become public but cultures could clash as well.

ABC Studios is a part of Disney Television Studios, a collection of studios comprising 20th Century Fox Television, ABC Studios and Fox 21 Television Studios.

(Screen capture of

Cast: Victor Rasuk as Daniel, Nathalie Kelley as Noa Hamilton, Carlos Gómez as Rafael Garcia, Dan Bucatinsky as Lewis, Lisa Vidal as Mari Garcia, David Del Rio as Mateo Garcia, Belissa Escobedo as Natalie and Michelle Veintimilla as Vanessa. 

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