Puerto Rico Tourism Co. Receives World Tourism Organization Award
SAN JUAN – The executive director of the Tourism Co., Ingrid I. Rivera Rocafort, received Thursday an award given to Puerto Rico as one of four finalists in the category of Innovation, Public Policy and Governance at the 12th awards ceremony of the World Tourism Organization.
Puerto Rico competed against Indonesia, Colombia and Kenya in that category and is one of only three countries representing the Americas region and the only one representing the Caribbean countries among the finalists. The event was held within the 36th International Tourism Fair ( Fitur by its Spanish acronym) being held Jan. 20-24 in Madrid, Spain.
“We are honored to receive this award, which represents a great opportunity for Puerto Rico, to highlight our place as a destination before the world and place us in a great competitive position. We are focused in diversifying and solidifying Puerto Rico’s offerings and thus increase the number of visitors related to efforts in support of sustainable tourism,” Rivera Rocafort said.
Puerto Rico submitted its Green Certification Program, created by the Tourism Co.’s Sustainable Tourism Division. The program currently includes five green hotels, five ecotourism enterprises, and five agritourism projects.
The program’s features include that it is cost-free, and that the certified categories have their own criteria and standards guidelines developed locally with the assistance of state and federal agencies as well as academia. It also provides additional exposure and promotion to the certified projects. It also promotes social and environmental awareness and responsibility within the local tourism industry as well as creates new attractions, allowing for greater diversity in terms of tourism offerings.