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Reports: Amazon Plans Hundreds of Physical Stores

By on February 2, 2016

SAN JUAN – Seattle-based online shopping giant Amazon is planning to open as many as 400 brick-and-mortar bookstores, The Wall Street Journal has reported.

The publication cited Sandeep Mathrani, CEO of General Growth Properties, a real estate investment trust based in Chicago that specializes in commercial properties. Mathrani mentioned the plans by Amazon during an earnings call with analysts Tuesday.

In November, Amazon dipped its toe in the brick-and-mortar segment when it opened a physical bookstore in Seattle, with items sold at prices matching those on its online platform.

Ironically enough, the rise and eventual dominance of Amazon, at least when it comes to book sales, has partly prompted the decline of other bookstore chains in recent years, most notably Borders, which filed for bankruptcy and closed all of its store, including two Puerto Rico locations, in mid-2011.

As of this writing, Amazon has not confirmed nor denied the reports.

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