Wednesday, October 5, 2022

Startups Get a Makeover

By on August 10, 2022

Venture Capital Seen as an Alternative for Emerging Fintechs

While banks in Puerto Rico are awash in cash, this has not necessarily translated into available financing for startups, especially those seeking to sell new technology. The challenge is being met by a growing number of venture capital funds on the island that have contributed to the creation of innovative local businesses.

One such enterprise is Beauty911, which runs an application in which customers can book hairdressers, manicurists, pedicurists and make-up artists for on-demand home service in 20 municipalities in Puerto Rico. The San Juan-based enterprise, which sells beauty products online, was officially founded in 2019 by Carmen Medina Ayuso, 31, a beautician, and Afa Juste López de Azúa, 46, a machine learning engineer.

Medina had co-owned a beauty salon in the Isla Verde area of Carolina for 10 years, which they closed due to rising operational costs. “This began as a simple website and my agenda, where I wrote down the appointments,” the president of the company told Caribbean Business.

“Afterwards, I met Afa, who is an expert in programming and developed a platform that is very similar to the one used by Uber.” “We have a platform where people can make appointments for beauticians near them or whoever they wish.

Beauticians can join our platform. You pay for services online,” added the firm’s vice president, López de Azúa, during a roundtable discussion with Caribbean Business.

To read the entire story subscribe now to our epaper at caribbeanbusiness. com

You must be logged in to post a comment Login