Tuesday, March 31, 2020
Home   >   Economy   >   Advertising and Marketing   >   T-Mobile Nabs Naming Rights for Massive San Juan Entertainment Complex, Distrito

T-Mobile Nabs Naming Rights for Massive San Juan Entertainment Complex, Distrito

By on March 4, 2020

(Courtesy)

SAN JUAN — Wireless communications carrier T-Mobile has received naming rights for a large new entertainment complex in San Juan. Opening in April, Distrito T-Mobile will offer concerts, movies, games, dining and other activities in the island’s metro area.

In partnership with Puerto Rican developer PRISA Group and venue service provider ASM Global, T-Mobile said the agreement reflects its “commitment to the island as it rebuilds following Hurricane Maria and recent earthquakes.”

T-Mobile is the founding naming partner with a 10-year commitment, marking the first T-Mobile venue outside the continental U.S. and the first naming rights deal of its kind in Puerto Rico, the company said in its announcement to the media.

“The residents of Puerto Rico have shown so much resilience as they rebuild after one of the worst natural disasters ever, and we want them to know T-Mobile is here to support them — this time, through a huge 10-year investment into the region,” said John Legere, CEO of T-Mobile.

The 476,000-square-foot complex features a Caribbean Cinemas VIP movie theater; Toro Verde ziplines; a virtual reality gaming center with laser tag and a bowling alley; restaurants and a digital scenery system composed of 14,000 square feet of LED screens, including one of the largest 4K screens in the U.S.

The complex’s Coca-Cola Music Hall will become a major venue for concerts and shows on the island. The first Aloft hotel in the Caribbean was also recently inaugurated in the convention center district, were the complex is located.

Distrito T-Mobile visitors get the first hour of parking free, while T-Mobile customers get a second hour of parking free Tuesdays, as well as a VIP Express Line for quick entry into the Coca-Cola Music Hall, where “they may even be surprised with a seat upgrade for some events!” the press release reads.

“Today’s announcement and 10-year naming rights commitment underscores the support T-Mobile has consistently shown to Puerto Rico,” said Federico Stubbe Jr., president of PRISA Group. “There’s no finer destination for entertainment on the Island than Distrito T-Mobile, and we’re thrilled to have a disruptive partner in the Un-carrier to help bring this innovative vision of the future of entertainment to life for the benefit of all Puerto Ricans and visitors from throughout the world.”

The release adds that T-Mobile that, in December, the carrier launched 5G nationwide, “including blanketing nearly all of the island with 5G. And beyond the $450 million invested in building network coverage following Hurricane Maria in 2017, T-Mobile has repeatedly donated towards disaster recovery in the wake of recent hurricanes and earthquakes.”

“We at ASM Global are thrilled to have T-Mobile as our premier, naming rights partner at this incredible new venue,” added Bob Newman, president and CEO of ASM Global. “We have worked closely with T-Mobile for years, which makes us confident in our ability to elevate Distrito T-Mobile beyond anything we’ve ever seen in Puerto Rico.”

image_print