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Telemundo Signs Multi-Year Agreement with Don Francisco

By on March 1, 2016

SAN JUAN -Telemundo announced Tuesday that it signed a multi-year agreement with international media icon Mario Kreutzberger, better known for his stage name “Don Francisco.” The agreement includes the creation of a joint production company to develop and produce original content and formats for Hispanics in the United States and audiences around the world, across multiple platforms. In addition, having interviewed numerous world leaders during his more than 53-year long career – including Presidents George W. Bush and Barack Obama – Kreutzberger will take his expertise to Telemundo Network News as a special senior news correspondent leading a series of high profile interviews.

Mario Kreutzberger and Cesar Conde, Chairman, NBCUniversal Telemundo Enterprises and NBCUniversal International Group (Photo: Business Wire)

Mario Kreutzberger and César Conde, chairman, NBCUniversal Telemundo Enterprises and NBCUniversal International Group (Business Wire photo)

Creator and host of “Sábado Gigante” (Giant Saturday), the longest running TV variety show in the world, according to Guinness World Records, Kreutzberger is also a humanitarian. Born in Chile, Kreutzberger launched the show in 1962 on Chile’s Canal 13, where it became an instant success that lasted 53 years, broadcasting in over 42 countries. “Sábado Gigante” ended its broadcast in September.

“Mario is the most recognized face of Spanish-language media around the world,” César Conde, chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group, said in a statement.

Kreutzberger added: “It is an honor for me to join this great international media company, which will allow me to develop new projects, and most importantly, stay connected to my loyal audience that has always been at my side.”

Kreutzberger has been inducted into the National Academy of Television Arts & Sciences Hall of Fame; honored on the Hollywood Walk of Fame; featured in the “Museum of Television and Radio” and received a special Emmy Award as “Leader of Spanish Language Television.”

According to Telemundo, it reaches 94 percent of U.S. Hispanic viewers in 210 markets through its 17-owned stations and 52 broadcast and multichannel video programming distributor (MVPD) affiliates.

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