Tourism Co.: Easy To Have Worry-Free Vacation in Puerto Rico
SAN JUAN – The commonwealth’s destination-marketing organization, the Puerto Rico Tourism Co. (PRTC), says its fourth annual “Summer Is Easy” promotion is outpacing last summer’s bookings. The campaign generated a 6 percent rise in participating partner room night sales in May and a 7 percent rise in June compared with the same months in 2015. Comparatively, bookings through partner Expedia are currently 9.7 percent higher than 2015 bookings.
The promotion highlights how travel to Puerto Rico “has never been easier—no passport is required for U.S. citizens, more than 70 direct flights from the U.S. to Puerto Rico daily—and just how many things there are to do on the island—travelers can choose from beach vacations, rainforest adventures, cultural explorations, and more.”
According to a news release, the promotion, combined with PRTC’s efforts to educate travelers about Zika misperceptions and “how they can enjoy a worry free vacation in Puerto Rico is clearly paying off.”
“We have been working hard to ensure that travelers are educated about the Zika virus and understand that by following the CDC’s [Centers for Disease Control and Prevention] simple guidelines, they can have a worry-free experience on the island,” PRTC Executive Director Ingrid I. Rivera Rocafort said. “By providing travelers with the facts and dispelling the misperceptions about Zika on the island, we have been able to show travelers that, unless they are pregnant or planning a family in the near future, the Zika virus is nothing to be afraid of. This early success with the ‘Summer Is Easy’ campaign suggests that informed travelers are choosing facts over fear and continuing to book Puerto Rico.”
The PRTC has been working with the CDC and the local Department of Public Health. It is taking precautions such as working with hotels to eliminate mosquito breeding grounds, providing educational material about preventing mosquito bites to hotels and guests, and encouraging travelers to stay informed and prepared.
“[Puerto Rico Hotel & Tourism Association (PRHTA)] hotels are actively and aggressively spraying the grounds using Department of Health-endorsed mosquito control companies,” Clarisa Jiménez, PRHTA’s president and CEO, said in the release. “The PRTC, PRHTA, and partners have taken all the measures that the CDC has recommended from day one to protect anyone who visits our beautiful island.”
The PRHTA represents the private tourism sector and has more than 500 corporate members, including hotels, restaurants and airlines.