Tourism Co. Highlights Economic Impact of Puerto Rico Open
SAN JUAN – The executive director of the Tourism Co. (PRTC), Ingrid Rivera Rocafort, highlighted Tuesday the economic benefits of the Puerto Rico Open, which begins March 24 at Coco Beach Resort in Río Grande, and is expected to generate about 2,000 room nights and have an economic impact of more than $1.5 million.
Rivera Rocafort said the highly anticipated event continues to be supported because it “has become a classic,” with Puerto Rican fans and people from around the world wanting “to visit our golf courses and beauty in the Caribbean.”
The Puerto Rico Open is the only event held by the PGA Tour in the Caribbean. The Golf Channel broadcasts the event every year, reaching more than a billion households in over 227 countries, according to a Tourism Co. statement.
“Puerto Rico is once again in the world’s sights with this event. Golf fans around the world will have their eyes set on our island, where once again we can highlight our diversity as a destination. The Puerto Rico Open also gives us the opportunity to continue presenting ourselves as a luxury option, a niche market that is part of our core strategies,” the Tourism director added.