Monday, March 27, 2023

Trade & Export Co. to Launch Virtual Food & Beverages Trade Mission

By on November 27, 2018

Ricardo Llerandi, executive director of the Puerto Rico Trade & Export Co. (CCE by its Spanish initials)

Editor’s note: The following originally appeared in the Nov. 22-28, 2018, issue of Caribbean Business.

The executive director of the Puerto Rico Trade & Export Co. (CCE by its Spanish initials), Ricardo Llerandi, announced this week the first virtual commercial mission for the food & beverages sector, organized by Puerto Rico Emprende, a digital platform that aims to strengthen and boost exports of local products and services to the international market.

The P.R. Emprende Food & Beverages Virtual Trade Mission will be held Tuesday, Dec. 11, at the Center for Entrepreneurship, in the CCE facilities on Chardón Avenue in San Juan’s Hato Rey district. This will be the first event of the new virtual platform

“This virtual meeting represents a new focus where P.R. Emprende continues to open the doors to initiatives that enhance the competitiveness of our companies before the global market. This virtual mission helps to improve our opportunities to offer our products and services to foreign buyers without having to leave Puerto Rico, which may reflect savings in the export process for our companies,” Llerandi explained.

Companies interested in participating will be subject to an evaluation process that will measure the export capacity of their offer. After being selected, business appointments will be coordinated with potential clients for their products outside Puerto Rico.

Llerandi indicated that the recruitment process and coordination of business appointments will be made through the new virtual platform, which can be accessed through mobile phone, tablet or computer, and allows the local entrepreneur to create their own profile, with general business data and its exportable offer. The deadline for the recruitment is Tuesday, Nov. 27, 2018.

“Support for exports from our small and midsize businesses is part of the P.R. Emprende initiative, a business platform that seeks to promote more opportunities for the development of more local companies, so they can create jobs and be competitive locally and abroad. The initiatives and strategies within P.R. Emprende are contained in the Plan for Puerto Rico of Gov. Ricardo Rosselló, which are aimed at the reactivation of our economy,” the official added, indicating that the activity will begin at 9 a.m. and extends to 5 p.m.

Although this is not the first time the CCE has conducted a commercial mission for export of local products to the international market, it is the first time the event will be carried out virtually.

In 2017, the CCE successfully organized a multisectoral trade mission to Chile, a United States trading partner and an important export market, thanks to the Free Trade Agreement between both nations.

However, despite much effort from Caribbean Business to obtain an explanation about the ways in which this mission will be held virtually by Llerandi himself—even though he was on a media tour for the event—a reaction from the executive director of the CCE had not been received at press time.

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