Travelocity reminds travelers Puerto Rico is open for tourism
SAN JUAN – Dallas-based online travel company Travelocity, in collaboration with the Puerto Rico Tourism Co., has launched a marketing campaign to change the public perception of the situation on the island after Hurricane Maria.
The campaign was donated by Travelocity and Expedia Media Solutions, the latter an advertising arm of Expedia Inc., which in addition to Travelocity owns several other online travel brands. The promotion includes ad placements, a page highlighting hotels and resorts open for business, and content about the island on Travelocity’s “Inspire” blog.
“Travelers may be wondering if now is a good time to embark on a trip to Puerto Rico, and the answer looks to be a resounding ‘YES.’ Two of Travelocity’s ‘Gnational Gnomad’ travel experts are visiting Puerto Rico to learn firsthand about how the island’s most popular beaches and tourist attractions have quickly recovered from recent storms, and to share that knowledge with their followers,” a release on Thursday reads.
Krista McDougal, general manager of Travelocity, is quoted in the release saying: “Relaxation, fun, and the opportunity to learn about unique local cultures are high on the list of what travelers want in a vacation. By traveling to Puerto Rico, travelers can check all of these boxes, while knowing that they are helping to make a difference.”
Using data from a World Travel & Tourism Council report from March, Travelocity argues that Puerto Rico’s tourism sector represents 8% of the island’s gross domestic product and employs about 68,000 people, and thus visitors “can make a huge difference” on the local economy.
“We are thrilled to have our Travelocity and Expedia partners join in spreading the word that the Island is, in fact, open for tourism,” said Carla Campos, acting executive director of the Tourism Co. “It is with pride and hospitality, traits that characterize our people, that we welcome visitors with open arms, because coming to visit us is the best way to support us right now.”
“Puerto Rico has always been a popular destination for travelers, as well as a fantastic, long-term partner, and we jumped at the chance to work with Travelocity to support the Puerto Rico Tourism Co.,” said Wendy Olson Killion, global senior director for Expedia Media Solutions. “The collaborative campaign will ensure new and repeat visitors know that Puerto Rico is again open for tourism, and that tourism will positively impact the island’s economy and contribute to recovery efforts,” she added.