VisitRico announces new agritourism ambassador

Puerto Rican businessman Adolfo Méndez-Nouel selected

SAN JUAN — The nonprofit organization that seeks to strengthen the agricultural economy in Puerto Rico, VisitRico, announced this week the selection of Adolfo Méndez-Nouel as the ambassador of agritourism on the island who will lead the mission of that organization to establish a sustainable industry and promote education among the population.

, announced this week the selection of Adolfo Méndez-Nouel as the ambassador of agritourism on the island who will lead the mission of that organization to establish a sustainable industry and promote education among the population.

Méndez-Nouel is creative director and operations officer for Manhattan Physio Group, an outpatient physiotherapy clinic based in New York, where he is also co-founder of wellness company MPG Essentials.

In the aftermath of Hurricane Maria’s path over Puerto Rico in September 2017, Méndez-Nouel created the Hurricane Maria Relief fund, raising more than $75,000 for the island’s recovery. He is visiting Puerto Rico and participating in the launch of the VisitRico programs that support agroecological farmers on the island.

Born in San Juan, the entrepreneur has dedicated his career in the service industry in tourism, sales and healthcare, and was described by Camille Collazo, VisitRico’s executive director, as a creative and serious person committed to Puerto Rico’s sustainable development.

Méndez-Nouel also remains active in economic and educational development on the island.

“Our goal is to achieve food sovereignty, which is essential for a healthy population. Therefore, it is logical…that among our alliances, we highlight the importance of health,” VisitRico’s director said. “That is why we have chosen to partner with the Manhattan Physio Group and MPG Essentials, an entity recognized as one of the best holistic health companies in New York, which operates with the values of ethics, empathy and economic sustainability, as well as its commitment to important causes. We are happy to be one of the causes it supports.”

VisitRico is a non-profit organization created in 2014 and whose mission is to strengthen the agricultural economy in Puerto Rico. To this end, it carries out efforts aimed at supporting the food cycle process, that is, from planting to harvesting until it reaches the agricultural market and its consumption.

Its initiatives include educational events, ecological agritourism to promote health and environmental conservation. The activities are aimed at tourists, residents and farmers. It also connects members of the island’s agroecological community, which imports about 90 percent of the food it consumes.

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